Consumer and Market Insights: Spirits in Austria

Consumer and Market Insights: Spirits in Austria

  • Consumer and Market Insights: Spirits in Austria

    Summary The Austrian Spirits market is led by the Liqueurs category in both value and volume terms. On-trade transactions account for a significant share in the distribution of Spirits in Austria. Diageo Plc and Bacardi Limited are the leading companies in the Austrian Spirits market. Key Findings -?The Whiskey category is forecast to register the

    • Release Date: September 29, 2016
    • Price: USD 875
    • Format: Pdf

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Summary The Austrian Spirits market is led by the Liqueurs category in both value and volume terms. On-trade transactions account for a significant share in the distribution of Spirits in Austria. Diageo Plc and Bacardi Limited are the leading companies in the Austrian Spirits market. Key Findings -?The Whiskey category is forecast to register the fastest volume growth during 2015-2020. -?The Liqueurs category is the largest value category in the Austrian Spirits market. -?On-trade transactions account for majority share in the distribution of Spirits in the Tequila and Mezcal category. -?Eristoff is the leading brand in the Vodka category. -?Private label products in the Tequila and Mezcal category registered the fastest growth during 2012-2015. -?Screw Top is the commonly used closure type in the Austrian Spirits market. Synopsis Canadean's Consumer and Market Insights report on the Spirits market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained? -?Market data: Overall market value and volume data with growth analysis for 2010-2020 -?Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 -?Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015 -?Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 -?Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper and Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box Reasons?To?Buy -?Identify high potential categories and explore further market opportunities based on detailed value and volume analysis -?Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities -?Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for Austria's Spirits market
- Impact of exchange rate fluctuations on Austria's Spirits market
- Degree of trade up/down in the Belgian Spirits market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Austria's Wine and Spirits market
- Leading distribution channels (volume terms) in Austria's Spirits market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category
- Penetration of private label by category in Austria's Spirits market
- Private label growth (in volume terms) compared to brands

Packaging
- Spirits market by type of packaging material/container (in volume terms)
- Spirits market by type of packaging closure/outer (in volume terms)
- Spirits market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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