Consumer and Market Insights: Spirits in New Zealand

Consumer and Market Insights: Spirits in New Zealand

  • Consumer and Market Insights: Spirits in New Zealand

    Summary The Spirits market in New Zealand is expected to register higher growth during 2015-2020 compared to 2010-2015. New Zealand's consumers are opting for value for money products in the Spirits market. The Whiskey category has the highest volume share in 2015 while the Liqueurs category is forecast to register the fastest volume growth among a

    • Release Date: September 30, 2016
    • Price: USD 875
    • Format: Pdf

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Summary The Spirits market in New Zealand is expected to register higher growth during 2015-2020 compared to 2010-2015. New Zealand's consumers are opting for value for money products in the Spirits market. The Whiskey category has the highest volume share in 2015 while the Liqueurs category is forecast to register the fastest volume growth among all categories during 2015-2020. On-trade transactions account for the highest distribution share in the Tequila and Mezcal category. Screw Top is the most commonly used closure type. Davide Campari-Milano S.p.A. is a major player of Rum in New Zealand's Spirits market. Key Findings -?The Spirits market in New Zealand registered a CAGR of 7.3% during 2015-2020. -?The Liqueurs category is forecast to register the fastest volume growth among all categories during 2015-2020. -?The Whiskey category is expected to record gain in market share during 2015-2020. -?On-trade transactions account for 47.7% distribution share in the Gin and Genver category. -?Coruba Jamaica Rum is the leading brand of Rum in New Zealand. -?Screw Top is the most commonly used closure type in New Zealand's Spirits market. Synopsis Canadean's Consumer and Market Insights report on the Spirits market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained? -?Market data: Overall market value and volume data with growth analysis for 2010-2020 -?Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020 -?Leading players: Market share of brands -?Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 -?Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper and Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box Reasons?To?Buy -?Identify high potential categories and explore further market opportunities based on detailed value and volume analysis -?Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities -?Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for New Zealand's Spirits market
- Impact of exchange rate fluctuations on New Zealand's Spirits market
- Degree of trade up/down in New Zealand's Spirits market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in New Zealand's Wine and Spirits market
- Leading distribution channels (volume terms) in New Zealand's Spirits market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category

Packaging
- Spirits market by type of packaging material/container (in volume terms)
- Spirits market by type of packaging closure/outer (in volume terms)
- Spirits market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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