Travel and Tourism in Kenya to 2020

Travel and Tourism in Kenya to 2020

  • Travel and Tourism in Kenya to 2020

    Summary Kenya's inbound tourism market continued to contract in 2015 in the wake of security concerns caused by Al-Shabaab, a jihadi group based in neighboring Somalia. Due to this, western countries such as France have issued warnings to their nationals against traveling to Kenya. Although the UK has lifted its warning against going to some areas

    • Release Date: September 30, 2016
    • Price: USD 1950
    • Format: Pdf

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Summary Kenya's inbound tourism market continued to contract in 2015 in the wake of security concerns caused by Al-Shabaab, a jihadi group based in neighboring Somalia. Due to this, western countries such as France have issued warnings to their nationals against traveling to Kenya. Although the UK has lifted its warning against going to some areas of Kenya such as Mombasa, Canadean expects international arrivals to decline until 2018 as other key source markets, such as the US, have not yet removed travel restrictions. Key Findings -?Keeping in view that China is one of the key source and destination markets for Kenya, China Southern Airlines introduced a tri-weekly direct flight from Guangzhou, a port city northwest of Hong Kong on the Pearl River, to Kenya's capital Nairobi in August 2015. The direct flight is expected to boost tourism flows between the two countries -?As the peak season for tourism began in August, Kenya has tightened up the security at beach resorts in Mombasa. Furthermore, Mombasa International Cultural Festival and Mombasa international show are also scheduled in August. More security officers have been deployed and patrolling has been increased Synopsis Canadean's report - Travel and Tourism in Kenya to 2020 - provides detailed information on the country's tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries. What else does this report offer? -?Historic and forecast tourist volumes covering the entire Kenyan Travel and Tourism sector -?Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others -?Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics -?Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers Reasons?To?Buy - Make strategic business decisions using historic and forecast market data related to Kenya's Travel and Tourism sector - Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities - Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Executive Summary

Introduction

Travel and Tourism Sector in Context

Domestic Tourism
- Market summary and key developments in Kenya domestic tourism market
- Historical and projected figures for domestic trips and domestic expenditure in Kenya
- Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays

Inbound Tourism
- Market summary and key developments in Kenya inbound tourism market
- Historical and projected figures for inbound trips and inbound expenditure in Kenya
- Tourist arrivals from top 10 countries to Kenya
- Inbound trips-trips by purpose of visit and mode of transport
- Inbound trips-average length of trip and overnight stays

Outbound Tourism
- Market summary and key developments in Kenya outbound tourism market
- Historical and projected figures for outbound trips and outbound expenditure in Kenya
- Tourist departures to top 10 countries from Kenya
- Outbound trips-trips by purpose of visit and mode of transport
- Outbound trips-average length of trip and overnight stays

Airlines
- Market summary and key developments in Kenya airlines industry
- Revenues and seats sold in Kenya airlines market
- Seats available, seats sold and load factor
- Revenue per customer
- Revenue generating passenger kilometers versus kilometers available
- Competitive landscape

Hotels
- Market summary and key developments in Kenya hotel industry
- Number of establishments operational by type of accommodation
- Number of beds operational by type of accommodation and occupancy rate by type of accommodation (%)
- Total number of bed nights (thousands)
- Accommodation snapshot in major atolls of Kenya
- Hotels: Number of rooms, room occupancy rates, room nights available and room nights occupied
- Hotels: Occupancy rate, Number of guests by customer type

Airport Profiles

Market Data
- Domestic tourism
- Inbound tourism
- Outbound tourism
- Airlines
- Hotels

Appendix
- Travel and tourism sector definitions

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